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#DISCORD SIGN UP HOW TO#
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But you can use Discord to promote all kinds of events for your business. That makes the platform a natural fit for real-time events.ĭiscord Events remind users when the event is happening and allow users to mark that they’re interested in attending.īecause of Discord’s history with gamers, you might just think of it as a place to stream games. Host Discord Eventsĭiscord servers already bring people together for real-time interactions. These roles let Terraria keep users up to date without spamming them with unwanted notifications. Users can sign up for roles that receive alerts for the activities they care about. Terraria’s server uses roles to give its members the information they’re interested in. With roles, users can let each other know what their pronouns are or what country they’re from.

Identity roles: Discord profiles are pretty bare bones.

Combined with role-based channels, you can make subscriber-only channels.

VIP roles: Reward paying subscribers or customers with a VIP role.

Role-based channels: Grant users access to exclusive channels open only to users with certain roles.

This allows you to send messages to specific segments of your audience.

Custom alerts: Use in the chat bar to notify all users with the role.

Flair: Use roles to give users aesthetic perks, like changing the color of their usernames or giving them custom icons.

Here are a few ways to use roles in your server: They’re handy for plenty of reasons, including customizing your community’s experience on your server) (Discord roles are a defined set of permissions that you can grant to users. However, once you learn to use roles, you can use them to give users personalized experiences. Use roles to customize your audience’s Discord experienceīecause it isn’t an ad-driven platform, Discord doesn’t have the tools to target specific audiences that other platforms do. It improves their experience of the product itself. In this case, Discord doesn’t just help Fortnite players connect outside the game. And they make it easier for players to use their product. First, they build a community around the brand by making it easier for fans to connect. These lfg channels accomplish two things for Fortnite. Think about what aspects of your business or product benefit when customers communicate, and make channels about these features on your server.įor example, Fortnite leverages the platform’s strength in real-time community building with its “lfg” (looking for group) channels, where users can find other people to play the game with. Build communityĬompared to other social media platforms, Discord’s main value is real-time interaction between users.

Here are some concrete examples of how Discord can contribute to your business’s social media marketing. That doesn’t mean it can’t be part of your marketing strategy.

Source: eMarketer How to use Discord for your businessĭiscord is decentralized and ad-free, so it’s not always obvious how to use it for your business. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%).

As of 2021, 5% of US teens said that Discord was their favorite social media platform. Today, Discord offers a platform for people interested in your business to come together and interact in real time.ĭiscord’s users tend to skew young. And the platform has grown from 2.9 million users in 2016 to 150 million active monthly users in 2022. In Spring 2021, 70% of Discord users reported using it for more than just gaming, up from just 30% in 2020. The platform’s user base continues to grow beyond gamers. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. However, it wasn’t until the COVID-19 pandemic that it began to attract a broader audience. How did Discord get started?ĭiscord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Instead, it makes money by selling upgrades for users’ accounts or servers. Unlike most social media platforms, Discord doesn’t sell ads. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. What is the Discord app?ĭiscord is a platform for hosting real-time text, video, and voice chat. Also use it to track results and present the plan to your boss, teammates, and clients.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

#DISCORD SIGN UP HOW TO#

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